“Commitment is what transforms a promise into reality…Commitment is the stuff character is made of; the power to change the face of things. It is the daily triumph of integrity over skepticism.” ~ President Abraham Lincoln

Team JT

Having a quick 20 minute sandwich at the kitchen counter where I grew up, can easily turn into a 90 minute lunch sprinkled with life lessons. Both old stories are told and fresh conversations are had, reinforcing how committed to both agriculture and family those sitting at this table are.

John and Judi met in high school, became sweethearts, and attended college. They married when they were 19-ish, and began their life together. After a short stent of apartment and city living, they returned to the family farm to work, invest, and eventually take over the business from the generation before. Those who work in farming and ranching have a unique interest in building the operation, not to sell out and retire comfortably, but to be able to hand the baton to the next producer, allowing the heritage to continue. Those in agriculture are committed to keeping the industry alive.

John and Judi have worked as a team in the farming and ranching industry for nearly 50 years. They have been dealt some unfair hands, yet have chosen to remain focused and continue moving forward. One of my favorite stories displaying their commitment took place during the early 1980’s, when farming and ranching were beyond challenging.

Commodity prices were weak, interest rates were strong, and rainfall was nowhere to be seen; a scenario that caused many to fold. Interest rates on operational costs were 18% and with drought conditions, keeping ahead of debt and frustration took some creativity. “And so…we made lemonade,” John said as he looked at Judi with twinkling blue eyes. The pair made difficult decisions to make the best of those unfavorable times. First, they decided to sell the majority of their cattle. This spared the withered pastures and temporarily their pocketbooks. It bought time to let the prairie grasses recover and eliminated high interest operating debt. They were also able to payoff their home and get back to a level playing field. Next, they packed up their family and went on a week long road trip to make a plan, refocus, and strengthen their commitment to each other and family. Breathing different air gave them a chance to find a new perspective and motivation to continue with the life they chose.

I’m betting that you already know what happened when the family returned home from their time away. John and Judi rolled up their sleeves and began working to rebuild and overcome the obstacles that they faced. Slowly, the cattle herd was replenished, the commodity prices stabilized, and rains returned to awaken the prairie again. Despite of the difficult times, they remained committed to their career in agriculture, caring for the land, livestock, and their family.

Judi’s father is known for saying, “Rest if you must, but do not quit.” This statement is such a testament of those who are devoted to their roles in agriculture. Take a break. Refocus. Readjust and remain committed to your purpose.